Permission Marketing [编辑]

内容简介 Book Description

By reaching out to only those individuals who have expressed an interest in learning more about a product, permission marketing enables companies to develop lon-term relationships with customers. This text explores permission marketing.

作者简介 About the Author

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of Squidoo.com and a very popular speaker. He lives in Westchester, New York.

媒体评论 Book Reviews

''Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. "
--Dan Ring, Amazon.com

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